Golden Peacock Awards (GPA), established by the Institute Of Directors in 1991. Today, they are recognized worldwide as the hallmark of excellence and have earned and achieved much affection, admiration and adulation from the industry - ‘A Holy Grail of Corporate Excellence’. GPA helps reward exemplary enterprises for their pioneering efforts. The recognition also helps create models of inspiration for others to follow. The award assessment process has always been very rigorous, transparent, independent and meticulously defined. The assessment is conducted at three different levels by experienced and trained assessors in respective fields.